Domino's Just Trolled PlayStation Over Digital Discs
Sony confirmed last week that physical PlayStation discs are going away. Starting January 2028, every new game will ship digital only, whether you buy it from the PlayStation Store or off a shelf at retail. Older games already out won't be affected, but anything new after that date comes without a disc in the box.
The reaction from gamers was mostly frustration, the usual arguments about resale value, lending games to friends, and what happens to your library if a store ever shuts down. What nobody expected was a pizza company weighing in.
Domino's UK replied to the news on X with this:
"Makes about as much sense as us changing to digital pizzas."
The tweet picked up millions of views within a day. A few days later, Domino's followed up with a mock press release, written in the same dry corporate tone companies actually use for real announcements. It said Domino's would stop making physical pizzas by April 2027 and switch to "digital pizzas only," with customers downloading codes and eating the pizza, per the statement, using their imagination. They even threw in a joke about renaming their slogan because of how the original news had gone over.
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KFC Spain posted something similar shortly after, saying their meals would soon just be images inside the app instead of actual food.
Underneath the joke is a point a lot of people online have been making seriously. Sony says around 85 percent of PlayStation purchases are already digital, which is presumably why they're making the switch. But owning a disc and owning a license to stream or download something aren't the same thing, and that's really what people are annoyed about, not the inconvenience of downloading a file.
It's also worth noting this comes not long after Rockstar confirmed GTA 6 will ship without a disc too, just a code in the box. So this isn't an isolated PlayStation decision anymore, it looks more like where the industry as a whole is headed.
Full timeline of the tweets is up on Primetimer if you want to see how it all played out.